50 Proven Marketing Strategies To Increase Sales

It’s easier for your audience to take in and process the information you present via visuals. When you publish original research, there needs to be actionable takeaways for your audience. If you publish a bunch of arbitrary numbers, people are just going to snooze or get confused. Think carefully about how you can make your research useful to the reader. Producing original research gives you “a powerful advantage in PR, thought leadership and SEO” according to @crestodina. It goes without saying that you’ll want to measure the performance of each of your topic clusters and make changes or improvements where necessary.

During her career, LaTisha focused heavily on buying media using Facebook and managing demand generation campaigns for small business owners. Annie Grace joins Cardinal as an Account Manager with experience in a variety of industries. Her experience is primarily agency-based with a mixture of B2C and B2B clients.

When a firm focuses on selling its current products to existing customers, it is pursuing a market penetration strategy. Constant social media monitoring for financial institutions helps to unlock valuable insights, to know who is talking about your financial brand and to understand consumer sentiment. It’s all about putting online conversation into context while unveiling insights and pain points that consumers are discussing.

Profile Your Potential Customers

For the most part, it’s best to keep everything short, to the point, and professional. Now, you’ll have a greater opportunity to promote your products and ultimately increase your sales. That’ll be your best bet when it comes to generating new leadsand driving sales.

You can use this to send and track corporate gifts sent to new and existing customers . Take advantage of this by soliciting your customers for their requests, ideas, and challenges so you can better accommodate them. You can do this via email, SMS, or a survey/poll on social media. We’ve seen this with IKEA, but you’ll also find this strategy used by companies across industries.

Local SEO is the method of ranking your website higher for these types of searches. You can rank for these terms both in organic listings as well as Google My Business. The best type of backlinks is in-content backlinks from a blog, guides, how-tos, or reference docs. This refers to adding relevant keywords to your meta titles, meta descriptions, and website content, as well as a number of other factors that you can find in our on-page SEO guide. This is where a creative new landing page, and promotional offers crafted for this period can help you stand out from the crowd. By staying engaged, you can develop an alternate stream of revenue or, more importantly, to gain a significant advantage when businesses re-open.

But you have to be careful not to be overly promotional in your email or you’ll risk people deleting the message. You also want to be sure to have a catchy subject line to get readers to open the email. Including public relations as a marketing channel helps people outside of your company understand what your business is and does.

With a clearly defined target population, you’ll be able to clearly define the terms of your marketing strategy. An elaborately mapped out demographic will give you’re an edge when it comes to choosing the best marketing plan for your enterprise. You’re going to start seeing more businesses embrace video as the main marketing tool. When people watch the video, they’re more likely to respond to your business.

Influencer marketing plays a crucial role in multi-channel product promotion. These influencers can spread the word about your product on various channels like Facebook, Twitter, Instagram, etc. So, it is smart to post regularly on social media and use the platform for more than just raising your product awareness. Understanding their tactics will also help you create effective strategies for marketing your app. So, if you plan to create an app, you should know the specific set of people you are trying to reach. For example, understand their age group, lifestyle, their interests, spending habits, etc.

Multiple Lead Nurturing Cadence

TikTok is an increasingly popular social platform where users create short videos, usually about 60 seconds, and watch videos generated by others. Ecommerce marketers are discovering TikTok and starting to use the social network to create brief snippets that promote their products and services. Note that TikTok can be accessed on both a desktop and a mobile app. Pew Internet shows that globally, Facebook and WhatsApp are hugely popular, used by 62% and 47% of people respectively.

Convert The Audience At Speaking Gigs Into Leads

You can offer these incentives in money and in various other ways such as vouchers for restaurants, movies, membership to publications, etc. It’s important to make it clear when your brand is available to speak with and engage with your audience so that you can optimize the rate at which you establish lasting connections. Most analysts say that posting in the late evening is prime realty for ensuring that your brand gets in front of the eyes of as many people as possible. Engagement.The total number of social engagements split by the number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light digital marketing on how well your audience perceives you and their willingness to interact.

But you’ll need the right lead management platform, like Wishpond. Our platform includes powerful integration with your email marketing, eCommerce store orders, tickets, and lead generation campaigns. Lead management allows you to gather customer interactions across all channels in one place. Proper lead management will enable you to separate qualified leads from dead ends and turn potential customers into loyal customers. User-Generated Content is online content created freely by consumers promoting or positively reviewing a brand.

There are several ways you can develop your website so that it’s optimized for Google’s indexing algorithm. Here are some basic best practices when you’re thinking about SEO. Refer back to the competitor analysis you completed based on How To Do A Restaurant Competitor Analysis. Anyway, I’ve got more than 100 episodes available for you to download. All you have to do is search “Financial Advisor Marketing” wherever you listen to podcasts or use the podcast player on this page.